Rated 4.7 (137)
Hair removal that actually treats your skin.
Other depilatory creams were designed to strip hair. Ours was designed to do that — and leave your skin visibly softer, calmer, and healthier than before you started. That's not a marketing claim. It's the formula.
Dermatologist-recommended
For men & women
Gentle on Sensitive Skin
100% plant-based
The Cortéa 30-Day Promise
We know trying a new hair removal product is a leap of faith — especially when you've been burned before. That's why we back every order with a full 30-day money-back guarantee. If you don't see silky smooth results after your first application, just reach out and we'll refund you in full. No lengthy email chains. No sending the product back. No questions asked. We only win when you do.
See it in action
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
★★★★★ "I finally found the one" — Amara T.
+
★★★★★ "Haven't touched the prescription in a month" — Priya K
+
5,847 Packs sold this month
+
Formula breakdown
What every ingredient does
Tap any ingredient to see how it works and why it's in the formula.
Cortéa GROOV
Why not Nair?
$8 vs $34 — the honest difference
Nair dissolves hair. So does GROOV. The difference is everything that happens to your skin after — and everywhere it can reach.
Drugstore brands
Nair, Veet, etc.
Single-phase formula — dissolves hair, nothing else
Strong chemical smell that lingers on skin
Thick cream — hard to apply on hard-to-reach areas like the back
No barrier repair or hydration ingredients
Leaves skin dry, tight, and red post-use
Contains animal-derived ingredients
Our formula
GROOV
Two-phase formula — removes hair AND repairs skin simultaneously
Refreshing citrus scent — zero chemical smell, zero lingering odour
Mousse texture spreads easily — reaches the back, chest, and all body areas hands-free
6 active skincare ingredients including hyaluronic acid + allantoin
Skin is visibly softer and calmer after every use
100% plant-based, cruelty-free, vegan
Customer Reviews
Sarah,
28
Verified Buyer
"I've used Veet for years — always that awful smell and dry skin after. This was completely different. No smell, no redness, and my skin stayed smooth for way longer. The price difference makes total sense once you use it."
Cortéa GROOV
$53.00 $87.00
Purchased on March 14th, 2025
Mark,
49
Verified Buyer
"I used to spend 45 minutes every Sunday trying to sort out my back hair with a back shaver. Nicks everywhere. Missed patches. Skin irritated for days after. I just accepted it was part of my life.
Switched to GROOV on a whim. 10 minutes. Done. Smoother than anything the back shaver ever gave me and my skin wasn't red after it actually felt soft, which I wasn't expecting at all.
I genuinely can't believe I wasted that much time every single week for years. That's it. That's the review"
Cortéa GROOV
$53.00 $87.00
Purchased on Dec 31th, 2025
Tom R.,
40
Verified Buyer
"I've been avoiding taking my shirt off at the beach for 3 years. Not because I was out of shape just the back hair. I tried waxing once, never again. Shaving your own back is basically impossible. A mate told me about GROOV and I figured why not.
Applied it, waited 10 minutes, got in the shower. It just... wiped off. All of it. I didn't have to twist myself into some weird position or ask anyone for help. First weekend after, I actually booked a trip to Bali I'd been putting off. Wore a rash shirt the whole time but still I went.
No smell either. I was expecting that awful chemical thing. Nothing. Just smelled clean."
Cortéa GROOV
$53.00 $87.00
Purchased on March 14th, 2025
Every question, answered honestly
Your doubts, answered
Why is it $34 when Nair is $8?
+
Nair has one job — dissolve hair. Ours has two. The extra cost covers 6 active skincare ingredients (hyaluronic acid, allantoin, aloe, purslane extract, glycerin, cetearyl alcohol) that repair and hydrate your skin while the hair is removed. You're not paying more for the same thing. You're paying for a two-phase formula drugstore brands simply don't have.
Does it work on thick, coarse body hair?
+
Yes — and this is where most depilatory creams fail. Our calcium thioglycolate formula is effective on both fine and coarse hair. For chest, back, or thick leg hair, use the full 10 minutes. Fine hair and underarms typically need just 5. Don't rush the timing — it's the most important step.
Will it irritate sensitive skin?
+
The formula was specifically designed for sensitive skin. Aloe barbadensis, allantoin, and portulaca olerace extract are all included to counteract irritation before it starts. That said, always do a 24-hour patch test on a small area before full application - especially if your skin reacts easily to new products.
Which body areas can I use it on?
+
Arms, legs, underarms, bikini zone, chest, and back. The formula is mild enough for all these areas. We don't recommend use on the face, scalp, or any broken or irritated skin.
I hate the smell of hair removal creams. Does GROOV smell bad?
+
This is one of the most common things customers say after their first use - they were expecting the chemical smell and got something completely different.
GROOV has a light citrus scent. No sulphur. No ammonia. Nothing that makes you want to open a window.
The smell is gone the moment you rinse. This isn't a cover-up fragrance masking a bad smell underneath - the formula itself is designed to be neutral and skin-friendly from the ground up.
Is it safe for men to use? It looks like it's made for women.
+
GROOV was built for both - and specifically tested on coarser male body hair. The formula doesn't care who's using it. What it cares about is the hair type and the skin underneath.
Most hair removal products are marketed at women because that's the larger market. But the formula requirements for removing chest or back hair are actually more demanding than leg hair - which is why GROOV's formula is stronger on hair dissolution while still being gentle on skin.
The men using it aren't using a "women's product." They're using a better product.
Silky smooth after first use — or your money back
We back every order with a full 30-day money-back guarantee. If your skin isn't noticeably smoother and hair-free after your first application, contact us within 30 days for a full refund. No products to return. No questions asked. The only thing you have to lose is the hair.
Real results
What GROOV customers are saying
Every skin type. Every body area. Real people, real results.